Hourly Rates
$75 an hour for press release, original web copy, blogging
$50 an hour for social media management
A contract would include a certain number of hours per week, which would be updated if tasks require more hours than expected. Communication would be clear, keeping costs fair to all parties involved.
Press Releases
$250 for press release, includes interviews and original quotes.
Social Media Management
A monthly budget for social media management would be determined ahead of time, it would include items such as scheduling social media ads and posts, responding to comments, sharing posts from other related pages. The client would decide how often to post a week and what social media channels to focus on (such as Facebook, Instagram, Twitter). Photos for social media would be a separate cost.
For example: Two hours to schedule content to be approved, then an hour a day for interaction at $300 a week, $1,200 for a monthly budget for one social media channel. Rates can be discussed to add additional channels.
I would come up with a variety of topics to be rotated on social media through interviews with the business owner, topics could include promotion of products, services, trends, customer testimonials as well as personal stories of the owners, and any social causes the business is involved in promoting.